Mozes will combine its mobile campaigns and build ad units to test location-based advertising. Great combination for toolkits for field marketers and Mozes would work with local marketers to seamlessly activate.
Approach to implementing location based ads:
- Divert local media spending to location-based PC advertising & mobile advertising
- Mozes could manage media buying due to state of market, integration with mobile CRM goals & Mozes creation of its own network from which to buy from
- Vigorously test & learn to maximize performance of ads in terms of opt-ins & ticket sales