Warner Music Group

Linkin Park

linkin

41,000
Emails Collected

23%
Redemption Rate


Objectives
Warner Bros. Records wanted to reinvent the official concert bootleg with mobile on Linkin Park's 2011 'A Thousand Suns' North American Tour.

Solution
Warner Bros. Records used Mozes to deliver fans a free, professionally-mixed, recording of the show they attended on the Linkin Park 'A Thousand Suns' North American Tour. Concertgoers texted LPSUN to 50505 to receive their digital download, which was emailed to them following the concert. Linkin Park displayed in-venue calls-to-action to provide fans with mobile instruction.
Results
  • Nearly 41,000 fan email addresses collected to-date (average of 1,950 email addresses per show)
  • 23% redemption rate per show of download