The Gary Group

Affliction Clothing's Sponsorship at SXSW

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15,000+
Mobile Brand Connections


The Gary Group strives to partner with marketing leaders and innovators and Mozes is counted amongst this select group. We will continue to call on Mozes as they continue to enhance connectivity-on-the-go for our target audiences.
- Rick Rogers, President, The Gary Group Interactive
Objectives
The Gary Group turned to Mozes in order to utilize mobile to help their client and top retailer, Affliction Clothing, at South by Southwest Music Festival.

Solution
The Gary Group created buzz and brand awareness for Affliction Clothing at SXSW by utilizing Mozes mobile ticketing, contesting and real-time alerts into their promotions during the event.
Results
  • Maximized Affliction Clothing's SXSW sponsorship by extending the brand to mobile while reaching new audiences
  • Streamlined access into the Affliction-sponsored venue by easily issuing mobile tickets
  • Mozes-powered mobile campaigns drove over 15,000 mobile connections during the event-driven campaign