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Rock the Vote gives young people the tools they need to engage in the political process. Using the Mozes platform gives us the capability to connect with young people where we know they are are--on their mobile phones.”
Objectives
Through the use of mobile, Rock the Vote was looking to gauge supporter opinions on hot topics, initiate conversation, and collect supporter data, such as email addresses. See how Rock the Vote uses mobile to ignite conversation and encourage supporters to take action. Solution
Rock the Vote poses mobile polling questions on hot topics on the homepage of their website, inviting supporters to voice their opinion by texting in their votes. Rock The Vote encouraged supporters to text pictures of themselves holding 'I Demand Health Care' signs to branded widgets on RockTheVote.com Supporters were also invited to join Rock the Vote’s health care campaign by leaving voice messages or sending text comments, declaring their support.
Through the use of mobile, Rock the Vote was looking to gauge supporter opinions on hot topics, initiate conversation, and collect supporter data, such as email addresses. See how Rock the Vote uses mobile to ignite conversation and encourage supporters to take action. Solution
Rock the Vote poses mobile polling questions on hot topics on the homepage of their website, inviting supporters to voice their opinion by texting in their votes. Rock The Vote encouraged supporters to text pictures of themselves holding 'I Demand Health Care' signs to branded widgets on RockTheVote.com Supporters were also invited to join Rock the Vote’s health care campaign by leaving voice messages or sending text comments, declaring their support.
Results
Over 21,000 supporters sent pictures, voicemails and text comments on the topic of health care reform, creating greater awareness and education among young voters.
Over 7,500 supporters texted in their votes when asked who was most likely to win the GOP.
