Jim Beam

Maximizing Sponsorships & Sweepstakes

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433,000
Brand Engagements

70
Mobile Programs Executed


One of our goals in 2011 is to play a meaningful role in setting the stage for fans to forge their own legendary stories and enjoy shared experiences in music. Producing exclusive music content and hosting engaging experiences should help us recruit new users and build loyalty among current consumers.
- Rob Mason, Director - U.S. Bourbons, Beam Global
Objectives
To date, Jim Beam, and its sub-brands, have run over 70 mobile programs with Mozes. Jim Beam strives to create intimate live events that fans wouldn’t be able to experience otherwise by choosing bold artists, one-of-a-kind venues & incorporating exciting mobile elements, powered by Mozes.

Solution
All of Jim Beam's mobile activities include 21+ age gating. Consumers age 21 and older are invited to enter to win all-expense paid trips, exclusive meet & greets, commemorative wallpapers, and play interactive mobile tug-of-war games.
Results
  • 58,000 mobile brand impressions from MAXIM Mardi Gras sweepstakes
  • Over 18% audience participated in mobile tug-of-war at Live Music Series
  • 10,000 opt-ins from Kid Rock 'Born Free' Tour mobile contesting
  • Brand ambassadors at bars across the country helped drive 7,000 entrants to enter to win $25,000