Billy Graham Evangelistic Association

Rock the River Tour

billy-graham

26,000+
attendees

15,000+
Mobile Participation

58%
engagement

Objectives
For the last three years, Mozes has worked with the Billy Graham association to engage young concert goers with fun, interactive mobile campaigns at their biggest annual concert tour - 'Rock the River'. Rock the River, targeted at Christian youth, takes place every August in four metropolitan cities along the Mississippi River.

Solution
Young concert goers at 'Rock the River' send thousands of text comments and pictures to large in-venue jumbo screens, enter to win band meet & greets, VIP Pit Passes and other prizes, participate in live polls, and receive real-time mobile updates throughout the event.
Results
  • Awareness at Event: 26,000+ attendees
  • Mobile Participation: 15,000+ fans
  • Percentage of Participation: 58% engagement
  • Over 15,000 fan-generated text comments and pictures were sent to big screens throughout the event