Objectives
To increase sales and to run engaging in-venue promotions for fans while capturing fan information via the mobile phone.
Solution
Mozes powered an in-venue promotion for fans to receive a discount for Trail Blazers merch. Through the use of shared API's, the Trail Blazers were able to collect email addresses for all fans who participated. Fans were then sent an email invitation to join the Trail Blazer online community.
Results
- Seamless integration with the Trail Blazer's existing CRM system
- 60% of those who participated in the promotion joined the Trail Blazer mob and the majority joined the Trail Blazer online community
- Promotion aided sales of the highest grossing night of the year
"
We looked hard for a partner that would bring innovation for mobile engagement inside the arena and around the team. Mozes provides a comprehensive platform for mobile accompanied by strategic and account management support. They understand the sports fan and take fan interaction to a whole new level. Out of all the vendors that we work with Mozes is one of the best to provide solutions to help drive fan engagement, drive revenue and help take our interactive efforts to the next level."
- Dan Harbison, Director of Interactive Marketing and Media, Portland Trail Blazers
