Metro Station Uses Mozes to Give Fans a Free, Interactive Mobile Concert Experience From Start to Finish

PALO ALTO, CA -- 01/15/09 -- Mozes® (www.mozes.com), the service that connects people to what they love from their mobile phones, has partnered with The Knitting Factory, LA's premier venue for emerging talent, to launch the first West Coast installment of the "Music-to-Go" concert series featuring Columbia Records' Metro Station on January 21. Details about the exclusive show along with free streaming music and video playlists from Metro Station are available now on imeem, the world's leading social music service, at http://www.imeem.com/metrostation.

Mobile tickets to the free concert will be offered exclusively to members of Metro Station's mob (mobile fan club) and to select music and cultural influencers in the Los Angeles area.

Fans who want to join Metro Station's mob for free access to the show can call the band's Mozes voice line at 310-341-4437 to receive a mobile ticket directly to their phone. No paper tickets will be issued. The first 400 fans at the Knitting Factory who show their mobile ticket will gain access to the show for free.

During the show, fans can send messages to Metro Station via Mozes Text-to-Screen messaging that will be displayed in real-time during the concert. Joining Metro Station will be Hey Monday who will perform in support of their debut album, "Hold On Tight" out now. After the performance, video footage of the show will be available to imeem's community of over 25 million unique monthly users and available on Metro Station's profile at http://www.imeem.com/metrostation. Using imeem's embeddable playlist widgets, fans can easily embed the live show performance on their blogs, web sites, and profiles on Facebook, MySpace and other social networking services.

"Fans want to experience their music from all angles and all access points -- from mobile downloads to viral web video to live concerts," said Patricia Dao, Director of Business Development at Mozes. "We are thrilled to work with Columbia Records, imeem and Knitting Factory LA to bring Metro Station and Hey Monday to West Coast fans through their mobile devices."

"Over the last year we have seen Metro Station build their mobile mob into an active community comprised of their most avid fans," said Veronica Sanjines, Manager of Mobile Sales and Marketing, Columbia/Epic Label Group. "The 'Music-to-Go' event and our ongoing mobile campaigns with Mozes are ideal avenues for continuing to build and strengthen Metro Station's relationship with their fan base."

In 2008, "Shake It" was the first Metro Station record to break into the Top 10 of the US Hot 100 chart and was the band's first single to reach the Top 5 on America's Top 40 Pop Radio (BDS) charts. "Shake It" has seen nearly 2 million digital single sales. The band's latest single "Seventeen Forever" is currently impacting Top 40 radio. Metro Station has also made recent appearances on Good Morning America and the Jimmy Kimmel Live! Additionally, fans can join the Hey Monday mob by texting HEYMONDAY to 66937, or by calling their Mozes line at 561.370.7867.

Members of the media are also invited to attend Metro Station and Hey Monday's show at the Knitting Factory in LA on January 21. For more information, or passes, please contact: Caitlin Looney at info@mozes-inc.com.

For more information about Metro Station or Hey Monday, please contact Cat De Felice at Cat.DeFelice@sonybmg.com or by calling 310-272-2702.

About Mozes

Mozes is the service that connects people to what they love from their mobile phones. Mozes helps marketers extend their campaigns to the mobile phone by incorporating text, voice, online and live elements in an integrated, browser-based CRM platform. Their customers benefit from a spam-free and consistent mobile experience they can trust, which results in increased participation, brand loyalty and ultimately more effective marketing campaigns.

Initially focused on the music industry, Mozes is used by nearly 4,500 major label and independent artists, including Chris Brown, Colbie Caillat, Daughtry, Nelly and Rascal Flatts. The desirability of reaching consumers via cell phone is growing according to eMarketer which projects U.S. spending on mobile marketing to reach $4.4 billion by 2011. Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.

    Caitlin Looney
    Mozes, Inc.
    press@mozes-inc.com