In a Tough Economy, Marketers Turn to Mobile

Mobile Marketing Continues to Prove Itself as a Must-Have Approach for the Next Economy

PALO ALTO, CA--(Marketwire - December 8, 2008) - Mozes (www.mozes.com), the service that connects people to what they love from their mobile phones, is gearing up for a busy 2009 despite the struggling economy.

Major record labels, management companies, live tours and retailers continue to see impressive results from their mobile campaigns. For instance, pop legends New Kids on the Block kicked off their mobile fan club for their 2008 "The Block" tour, collecting an average of nearly 1,000 new mobile members each night on tour. From September to November 2008, the band accumulated over 30,000 members to their mobile fan club. The band nowcommunicates with them on an ongoing basis, informing them of schedule changes, tickets sales and in-venue offers.

Echo Management has seen just as impressive results. "We're reminded of the power of mobile each and every day," said John Gusty, Advertising and Promotions, Echo Management. "It took one and a half years to build the Leann Rimes e-mail list to 17,000 members and it took only 16 shows for her mobile list to grow to reach 24,000 members. We won't do anything without mobile."

Not only are the tours benefiting from the power and ubiquity of mobile, but also the venues themselves are seeing first-hand how to leverage this new wave of engagement.

"Working with Mozes, we were able to interact with fans attending a Kid Rock and LynyrdSkynyrd concert at Madison Square Garden in a very personal and powerful way," said Scott Richman, Senior Vice President and General Manager of MSG Interactive. "Utilizing Gardenvision in the arena, we ran a mobile ticket upgrade sweepstakes at the show, and thousands of fans responded by texting for their chance to win two new VIP seats. These types of unique interactive opportunities help to make the fan experience at our venues one of a kind."

Mozes, whose web-based platform enables any marketer to create and manage interactive mobile experiences for their audiences, continues to see tremendous growth in new customers, as well as more consumers using the service to connect and interact with the bands, brands, sports teams and causes they love. Since Mozes launched officially in March 2007, 2.7 million consumers (more than 1% of America's cell phone-owning population) and 5,000 mobile partners have participated in a Mozes text, voice, web or live event campaign.

Other Mozes highlights that exemplify growth of mobile marketing: -- 3.5 million mobile connections in a single month
-- Up to 130,000 mobile connections in a single day
-- 790,000 unique mobile phones touched last month
-- 7,000 voice calls made by fans each day on average
-- More than 500 artists have deployed a Mozes sign-up widget on their MySpace page or website
-- Live event features have built individual lists of over 195,000 fans

About Mozes

Mozes connects people to what they love from their mobile phones. Mozes enables any marketer to easily build and manage interactive mobile CRM campaigns that integrate with the web and live events, print and broadcast media. Mozes powers thousands of mobile campaigns that connect millions of fans to their favorite bands, brands, sports teams, causes and more.

Mozes guarantees consumers no hidden costs, as well as a permission-based and spam-free mobile experience. This approach builds trust, attracts more customers, increases participation and loyalty, which results in more effective marketing campaigns.The desirability of reaching consumers via cell phone is growing according to eMarketer which projects U.S. spending on mobile marketing to reach $4.4 billion by 2011. Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.

    Caitlin Looney
    Mozes, Inc.
    press@mozes-inc.com