Billy Graham Evangelical Association

Rock the River Tour

Objectives

Engage young people with fun and interactive mobile campaigns for the "Rock the River" Tour



Solution

  • Powering a wide array of mobile elements for the "Rock the River" Tour, Billy Graham Evangelical Association implemented Mozes text-to-screen, picture-to-screen, text-to-win sweepstakes, live polls and real-time mobile updates
  • "Rock The River" also promoted the mobile updates on Facebook and Twitter


Results

  • More than 15,000 fans engaged with their mobile phones across all campaigns
  • Text-to-screen generated more than 15,000 messages