Brands

jb case 3

Jim Beam

Maximizing Sponsorships & Sweepstakes

“One of our goals in 2011 is to play a meaningful role in setting the stage for fans to forge their own legendary stories and enjoy shared experiences in music. Producing exclusive music content and hosting engaging experiences should help us recruit new users and build loyalty among current consumers.”

Rob Mason, Director – U.S. Bourbons, Beam Global

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coke case 3

Coca-Cola

Sub-Brand Adoption & Field Implementation

“Coca-Cola continues to create innovative experiential brand programs that enhance events & sponsorships for fans. Our challenge is to balance inspirational & operational marketing, while creating engaging experiences. Mobile-based programs will play an increasingly critical role because they allow us to connect with people in exciting, immediate ways with the right message at the right time.”

Sharon Byers, Vice President of Marketing Asset Activation – Coca-Cola, N.A.

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