All Case Studies

Brands

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Jim Beam

Maximizing Sponsorships & Sweepstakes

“One of our goals in 2011 is to play a meaningful role in setting the stage for fans to forge their own legendary stories and enjoy shared experiences in music. Producing exclusive music content and hosting engaging experiences should help us recruit new users and build loyalty among current consumers.”

Rob Mason, Director – U.S. Bourbons, Beam Global

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coke case 3

Coca-Cola

Sub-Brand Adoption & Field Implementation

“Coca-Cola continues to create innovative experiential brand programs that enhance events & sponsorships for fans. Our challenge is to balance inspirational & operational marketing, while creating engaging experiences. Mobile-based programs will play an increasingly critical role because they allow us to connect with people in exciting, immediate ways with the right message at the right time.”

Sharon Byers, Vice President of Marketing Asset Activation – Coca-Cola, N.A.

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Music

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Warner Music Group

Linkin Park

See how Warner Bros. Records used mobile engagement on the Linkin Park ‘A Thousand Suns’ North American Tour to thank fans and collect valuable data.

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Umphrey’s McGee

Innovative Show Experiences

Mozes has provided us with a platform where we can immediately access our fans with up-to-date news, offerings, show information & more. Having used Mozes in live settings where fans can direct the band’s musical direction has really given us a closer relationship with our fans. This is the first time we were able to offer the purchase of our live show recordings. We were happy that we could simplify the process of easily reliving the night by offering a download of the show – a true milestone for us.

Vince Iwinski, Band Manager – Umphrey’s McGee

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Country Music Association

CMA Awards

See how the Country Music Association (CMA) excites viewers and gets them to take action via mobile during live, televised performances.

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Sports

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Pittsburg State University

Collegiate Athletics

See how Pittsburg State University incorporates mobile activities into their collegiate athletics program to keep fans engaged in between games.

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Portland Trail Blazers

National Basketball Association

We looked hard for a partner that would bring mobile engagement innovation inside the arena and around the team. Mozes not only provides a comprehensive mobile platform, but also strategic and account management support. They understand the sports fan and how to elevate fan interaction to a whole new level.

Dan Harbison – Dir. of Interactive Marketing, Portland Trail Blazers

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Agencies

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The Gary Group

Affliction Clothing's Sponsorship at SXSW

The Gary Group strives to partner with marketing leaders and innovators and Mozes is counted amongst this select group. We will continue to call on Mozes as they continue to enhance connectivity-on-the-go for our target audiences.

Rick Rogers – President, The Gary Group Interactive

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mindshare

Mindshare – Team Detroit

Ford's Sponsorship of the American Idols Live! Tour

We developed an opt-in database of almost 70,000 consumers for Ford Fusion, becoming our most successful mobile campaign for database development for an individual brand.

Brian Bos – SVP, Convergence Dir., Mindshare – Team Detroit

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Causes

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Rock The Vote

Rock the Vote gives young people the tools they need to engage in the political process. Using the Mozes platform gives us the capability to connect with young people where we know they are are–on their mobile phones.

Heather Smith, President – Rock The Vote

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Billy Graham Evangelistic Association

Rock the River Tour

See how Billy Graham Evangelistic Association engages youth with mobile throughout their cross country ‘Rock the River’ Tour.

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