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Caitlin
How To Sell a Million Records…
Posted on July 7, 2008 | 3 Comments
Check out Fast Company’s post “Mobile Marketing Helped Sell a Million Records” citing how Lil Wayne, thanks in large part to a smart mobile marketing campaign powered by Mozes, just had biggest record launch since 2005; selling over a million copies in the first week.
The writer of the Fast Company post, Francisco Dao, also stated in his latest blog post that he has never used Mozes “but it sounded like a quick and easy way to start a mobile campaign – and FC Buzz loves things that are quick and easy.” If anyone has tried it, I’d love to hear how it worked for you.”
If anyone out there would like to share their experience using Mozes, go to the article and comment on his post. Cheers!
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3 Responses to “How To Sell a Million Records…”
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As a musician, I definitely think that having a kick ass mobile campaign is crucial in selling records these days. Lets face it, bands (and especially non major label bands) are having a hard time selling music. Maybe its because people can get it for free, but the key to selling music is two fold: promotion in all the media and value adds which heighten engagement. Mozes does this well. Bravo!
I just got started, and I am loving it already.
Connecting with fans is tough, everyone is just trying to get by, so keeping up with a new artist? No way. But with Mozes, it really is soooo easy!
Thanks again, Ben
This definitely appear to be the route to go….come and check me out @myspace.com\tbabymia