Viacom dumps DoubleClick and closes Microsoft $500 mill partnership
Viacom has successfully been ramping up it’s digital strategy within the last 2 years to make up for their lack of digital initiatives in the past. They seem to be carefully following the trends and positioning themselves in 08/09 to go up against the current industry powerhouse Google – investing in Flux to power Viacom [...]
Mozes Voice: Going Strong
We’ve launched several voice campaigns within the last month that have gained significant momentum in the mobile space. We put a lot of TLC into creating each artist campaign with their respective label. Listed below are just a couple -
CASHMONEY $1,000 MOZES GIVEAWAY
Cashmoney’s Birdman has launched voice with Mozes, but with a creative spin. Mozes [...]
“Voices from America” Launched: Leave Messages for the Troops
Major recording artists have joined forces to support the troops this holiday season. Mozes, along with Armed Forces Entertainment, is powering the effort to send voices from home to troops overseas. The Back Street Boys, Five for Fighting, Hinder, Jordin Sparks, Mario, Switchfoot’s Jon Foreman and Teddy Geiger have left messages of support for the [...]
Ramping up for UGC popularity in Mobile
UGC (User Generated Content) has spread throughout the net like wildfire and has changed the course of many if not all industries. Consumers are not only embracing UGC content as a new form of entertainment, but they are also putting on their director hats and creating content as well. The result is a self feeding [...]