Subscribe to this blogMozes Powers Live Voting at Computerworld’s OSBC Conference
Posted on March 17, 2010 | Leave a Comment
Computerworld’s Open Source Business Conference took place in San Francisco today and was the place to be to hear some of the most current thinking on the open source industry from the top experts in the field.
Michael Skok, General Partner at North Bridge Venture Partners, moderated the keynote panel discussion on “The Future of Open Source 2010“. Mozes powered live interactive voting throughout Michael’s keynote allowing attendees to cast their votes for each question via text.
Mozes & MAC Presents Speak at Adweek’s Mobile Upfront
Posted on March 15, 2010 | Leave a Comment
Mozes CEO, Dorrian Porter, and MAC Presents President, Marcie Allen, will be speaking on a case study panel at tomorrow’s first-ever Mobile Upfront Conference in New York.
This Adweek event features front line brand, creative and media decision-makers and will tackle emerging mobile topics such as creative, content, measurement, targeting, technology and most importantly, monetization. Agencies like Aegis, Havas, IPG, MDC, Omnicom, and WPP will reveal their mobile plans for 2010 and beyond, brands will share what’s on their mobile minds, the latest in targeting and metrics will be presented, and leading edge creatives will discuss what works and what’s next in the mobile arena.
Mozes and MAC Presents will be presenting a case study on the Clorox Company’s mobile activation of the Keith Urban tour. The session will cover how two of The Clorox company’s premier brands, KC Masterpiece & Kingsford Charcoal, established over half a million connections through rich mobile experiences around a passion point for fans, the Keith Urban 2009 “Escape Together” World Tour.
The Pure Volume House @ SXSW 2010
Posted on March 15, 2010 | Leave a Comment
Be sure to come by and check out the only all-night after-party of SXSW 2010, The Pure Volume House. The party takes place from 2pm – 4am everyday of the festival at 504 Trinity Street in Austin, TX.
Mozes is powering a variety of mobile capabilities for partygoers to interact with while they sip free cocktails, eat free tacos, and listen to great music including; text-to-screen, pictures-to-screen, text-to-win mobile contests, mobile updates, and more.
Be sure to RSVP by midnight tonight to ensure your entry to the after-party for the Music festival!
Dorrian Porter Speaks on the Marketing Potential for Apps
Posted on March 11, 2010 | Leave a Comment
Open Mobility, the only open source event in the world to focus exclusively on the mobile industry, took place in San Francisco yesterday and featured Mozes CEO, Dorrian Porter, as a panel speaker. Dorrian, along with executives from companies such as Admob and Mojiva, brainstormed on the topic of “The Marketing Potential for Apps”.
Some of the questions addressed in this session were:
- How can brand owners best use apps as a marketing vehicle?
- What sort of advertising works on apps?
- Treading gently, are consumers receptive to apps advertising?
- The thin line between content and advertising, where’s the mark?
- How can marketing through the mobile web better manage consumer relationships?
- What are the best ways for ROI regarding mobile advertising?
This year’s Open Mobility featured executive speakers from T-Mobile, Pandora, Nokia, Sony Ericsson, Palm, Verizon, Warner Bros, MTV, AT&T, and more.
Integrate Your Mobile Campaigns with Facebook & Twitter
Posted on February 22, 2010 | Leave a Comment
You can now easily create mobile campaigns, like sweepstakes, that will spread virally using the new integrated social media features of Mozes Connect™.
Mozes’ new Facebook and Twitter integration allows your Facebook fans and Twitter followers to easily enter your mobile sweepstakes and tell their friends about it by posting it to their Facebook wall and friends’ news feeds.
You can boost participation rates and encourage sharing of your campaigns by logging in to Mozes Connect™, entering your Facebook and Twitter credentials, and posting customized messages to your pages. You can also increase participation in your campaigns by promoting them to your existing mobile fan list, as well as through the Mozes iPhone app.
Check out three Mozes customers who’ve promoted their mobile sweepstakes in this way already:
The Los Angeles Philharmonic ran a mobile sweepstakes giving fans the opportunity to attend their 2009 Big Bad Voodoo Daddy New Year’s Eve party,VIP-style. They promoted the contest directly to their official Twitter page utilizing Mozes’ new integrated social media features. The Portland Trail Blazers ran a mobile promotion giving one lucky winner two tickets to the February 1, 2010 Trail Blazers vs. Bobcats game. The Trail Blazers spread the word virally by posting messages to their official Twitter page and Facebook fan page right from Mozes Connect™. Sony Music Entertainment is currently running a mobile giveaway allowing fans to win Michael Jackson prize packs, including the newly released, ‘This Is It’ soundtrack and DVD provided by Sony Pictures Home Entertainment. Sony Music Entertainment pushed contest information to Michael Jackson’s Official Facebook Fan Page via Mozes, where fans virally shared their participation with their friends.
You can download the free Mozes application for the iPhone or iPod touch here.
Teen Pop Star, Justin Bieber, Drives Sales of Mobile Content
Posted on February 8, 2010 | Leave a Comment
Mobile Content Daily recently recognized teen pop sensation, Justin Bieber, for his huge mobile successes. Through his comprehensive use of voice, text and online campaigns, Justin has generated over 1.8 million mobile connections with his fans, received over 700,000 unique calls, and been left over 106,000 voice messages.
The artist has also been using Mozes’ Direct Link campaign to drive traffic to specific songs from his new album “My World” on iTunes, as well as direct fans to his latest videos on YouTube.
Congrats Justin!
Meet Taylor Swift: The VIP Fan Experience
Posted on February 1, 2010 | Leave a Comment
Every concert on Taylor Swift’s 2010 U.S. tour sold out in just minutes, but that doesn’t mean you can’t experience the live show that earned Taylor four Grammy’s and CMA Entertainer of the Year for yourself! Not only will you and a guest receive tickets to any sold-out U.S. concert of your choice, but you’ll also get the true VIP experience at a meet-and-greet with Taylor IN PERSON! Not to mention the all-new Baby Taylor Acoustic Guitar personally signed to you by Taylor!
Enter here now!
Thursday & Epitaph Records Signed Guitar Giveaway
Posted on January 21, 2010 | Leave a Comment
Epitaph Records band, Thursday, is giving fans the chance to win a signed guitar with a Mozes mobile sweepstakes being promoted on Facebook and Twitter.
To participate, fans login to Mozes with their Facebook credentials, then enter their mobile phone number to join the Thursday and Epitaph mobile fan lists.
Via the Mozes Facebook application, fans can let their friends know about the contest they just participated in by publishing it to their Facebook wall and friends’ news feed.
Fans can also enter the sweepstakes by texting “THURSGUITAR” to 66937 and joining the Thursday & Epitaph mobile lists.
Thursday and Epitaph are also promoting the giveaway by posting it to their social networking sites – right from the Mozes platform; Thursday on their Facebook fan page and Epitaph on their Twitter page. Both direct fans to the Mozes sweepstakes page to enter.
Los Angeles Philharmonic Rings In The New Year With Big Bad Voodoo Daddy
Posted on January 21, 2010 | Leave a Comment
The perfect New Year’s Eve celebration for everything swing was the Los Angeles Philharmonic’s 2009 New Year’s Eve party at the Walt Disney Concert Hall, headlined by “America’s favorite little big band”, Big Bad Voodoo Daddy.
The LA Phil ran a mobile sweepstakes giving fans the opportunity to attend the party VIP-style by texting “VOODOO” to 66937 and joining their mobile fan list.
The LA Phil also promoted the contest to their Twitter page – right from the Mozes platform. The URL included in their Twitter post was an automatically generated shortened link that directed fans to the Mozes sweepstakes page to enter.
Mozes’ new social network integration allowed the LA Phil to connect their mobile efforts with their online communities. Word of the contest then spread virally, encouraging participating fans to published it to their Facebook wall and friends’ news feeds.
Rascal Flatts Fans Were In For A Treat This Holiday Season
Posted on January 21, 2010 | Leave a Comment
Rascal Flatts mobile fan list members received an exciting treat this holiday season. The group recorded their rendition of the Christmas song, “Away In A Manger”, and broadcast it out to their entire mobile list.
The free mp3 was also available to the public on the Rascal Flatts official site mobile page. The online sign-up form encouraged visitors to opt-in to Rascal Flatts’ Mozes mobile fan list upon submission.
Word of the exclusive giveaway began to spread virally across Flatts’ fan message boards and social networking sites, resulting in radio stations adding it to their playlists before management and label teams even reached out.
This mobile giveaway allowed Flatts to collect thousands of fan email addresses and experience a nearly 10% click-through rate.
