Subscribe to this blogMozes Hits 5 Million Users!
Posted on November 16, 2009 | Leave a Comment
A fan of Canadian pop heartthrob, Justin Bieber, became Mozes’ 5 millionth user!
Hear and leave voice messages from Bieber by calling 404-665-3410, or text @jbieber, a space, then your message to 66937 to see your message appear on his Mozes Fan page. To join Justin’s mobile fan club and receive exclusive news, alerts and promotions, just enter your phone number into the widget on his MySpace page.
Mozes Takes Over NYC for ad:tech & Billboard Touring!
Posted on November 11, 2009 | Leave a Comment
Last week was a very busy week for Mozes, who powered mobile activation for both the ad:tech & Billboard Touring conferences in New York City.
At ad:tech, Mozes ultimate text to screen allowed attendees to text their questions and comments to projection screens during the opening & closing keynotes, as well as throughout the MobileMix panel sessions. The MobileMix sessions alone generated nearly 100 text comments.
At Billboard Touring, ultimate text to screen was used the entire duration of the conference. Live voting was also incorporated to kick-start conversations for a number of panel sessions. Touring attendees texted over 200 questions and comments throughout the show. Mozes VP of Music Sales, Chris Stacey, also spoke on Billboard’s digital roundtable.
In between all the hard work, the Mozes team made time for a little fun at their Bands & Brands Cocktail party that took place on Wednesday, November 4 at the Roosevelt Hotel, following Billboard Touring. Nearly 400 clients, prospects and friends gathered for an evening of music & mobile.
Partygoers enjoyed a live performance by up-and-coming artist, Danielia Cotton, while participating in fun and engaging mobile activities from Mozes such as pics to screen and text to screen.
Keith Urban Wins 2009 Billboard Concert Marketing & Promotion Award!
Posted on November 9, 2009 | Leave a Comment
The 6th annual Billboard Touring Awards honored the concert industry’s top artists and professionals of the year. The winners were revealed at an awards ceremony on Nov. 5, 2009 at the Roosevelt Hotel in New York City.
Mozes artist Keith Urban was the recipient of this year’s Billboard Concert Marketing & Promotion Award. The CM&P award is given to a sponsorship or promotion that benefited the concert industry at large by stimulating attendance to live events and providing value to fans. Industry and fan votes determined the winner of this award.
A few of the other CM&P finalists were Britney Spears, Rascal Flatts and Nickelback, all of whom are also Mozes artists.
Mozes congratulates 2009 CM&P award winner, Keith Urban, as well as all of the other talented artists who were nominated!
Umphrey’s McGee, Live @ Milwaukee’s Eagle Ballroom!
Posted on October 19, 2009 | 1 Comment
Check out live video of jam band, Umphrey’s McGee, at Milwaukee’s Eagle Ballroom on October 3! This was the first of three shows in their experimental live project, “Stew Art Series” (S2). An intimate crowd of just 50 eagerly shelled out $100 a ticket for a seat. The Mozes-powered text to screen allowed fans to text in their song requests and love for the band to on-stage projection screens throughout the entire show, offering an extraordinary fan/band collaborative experience! With Mozes, S2 allows fans to become a part of the music like never before, determining the song choice, tone, speed, and more of the jam session on the fly based on the messages they send in as the event progresses.
Amazing stuff guys! Jam on!
Win An Autographed Guitar From Carrie Underwood & Brad Paisley!
Posted on October 15, 2009 | Leave a Comment
For all you Carrie Underwood and Brad Paisley fans out there! Tune in to Great American Country on Saturday, October 17 at 8pm ET for the CMA Music Festival: Country’s Night to Rock special for your chance to win an autographed guitar from these two country stars!
The special features top acts from the 2009 CMA Music Fest like Kenny Chesney, Taylor Swift, Brad Paisley, Martina McBride, Lady Antebellum, Sugarland, Trace Adkins, Brooks & Dunn, Dierks Bentley, Jake Owen, Zac Brown Band and more.
Tune in for not only 3-hours of non-stop music from country’s biggest stars, but also for your chance to win!
Find out what channel GAC is on in your area by entering your zip code here!
Umphrey’s McGee Offers Extraordinary Fan/Band Experience with Mozes!
Posted on October 14, 2009 | Leave a Comment
Jam band, Umphrey’s McGee, held the first of three shows in their experimental live project, “Stew Art Series (S2)”, on October 3, in Milwaukee, WI where an intimate crowd of just 50 eagerly shelled out $100 a ticket for a seat. Mozes-powered text to screen allowed fans to text in their song requests and love for the band to on-stage projection screens throughout the entire show, offering an extraordinary fan/band collaborative experience.
Music web site, Jambase, said about the band’s experimental approach to live music, “As the concept unfolded, I realized that I’d sort of expected this thing to come off forced or stilted, or at least gimmicky, but the reality was that the texts served more to prevent the band from ever losing focus, probably the most common lame tendency in the jam band world. The musicians’ ability to switch gears quickly, combined with their well-honed onstage intra-band language, made the execution seem surprisingly natural.”
AOL’s Music’s, Spinner.com, also said about the S2 Series, “It worked like this: fans submited their instructions for the direction of the jam (such as a color, adjective or even a concept like, for example, “stumbling home drunk”) via their Umphrey’s Mozes mobile interface. The band’s soundman, Kevin Browning, sorted through them in real-time and projected them onto a screen for the band to then interpret musically, mid-jam.”
This dynamic mixture of music and technology resulted in a 98% audience participation rate and over 300 text comments sent in! Also, check out the Umphrey’s McGee mobile fan list on Mozes!
Billboard Mobile Entertainment Live Loves Mozes Text to Screen!
Posted on October 12, 2009 | Leave a Comment
For the second year in a row, Nielsen Media chose Mozes to power Text-to-Screen questions and comments for the official mobile entertainment event of CTIA Wireless IT & Entertainment, Billboard Mobile Entertainment Live! Mozes created over 230 mobile connections between Billboard Mobile Entertainment Live! speakers, and show attendees.
Our very own Dorrian Porter also spoke on a “Marketing, Music & Mobile” Strategy Roundtable with RCA/Jive’s, Sean Rosenberg and Rock.Paper.Scissors’ (RPS’s), Jared Hoffman.
Mozes is Official Mobile Engagement Partner @ Adweek’s Social Media Strategies
Posted on September 23, 2009 | Leave a Comment
Over 200 social media enthusiasts congregated at Fort Mason Center in San Francisco yesterday for Adweek’s Social Media Strategies Conference. Attendees listened while MC Hammer shared his insights on how the use of social media outlets shortens the distance between brands and fans. Mozes was the Official Mobile Engagement Partner of Adweek’s Social Media Strategies Conference and powered text to screen for the event, which ran throughout each panel session and keynote. Executives from companies such as Facebook and Ogilvy Worldwide answered questions texted in by audience members.
Only Two Days Left to vote for SxSW!!!
Posted on September 2, 2009 | Leave a Comment
Only two days left to vote! If you haven’t already, click the below links and “thumbs up” to get Mozes on SxSW’s 2010 agenda!
In one panel, we’ll sit down with Keith Urban’s management, Borman Entertainment, and delve into the innovative ways he’s been incorporating mobile on his 2009 “Escape Together” world tour. In the other, we’ll share insights and best practices into game-changing approaches to mobile marketing in the face of disruptive technologies like smartphones, netbooks and LBS.
Check Out ABC’s CMA Fest Special Tonight & Win A Trip to CMA Fest 2010!
Posted on August 31, 2009 | Leave a Comment
Tune in to ABC’s CMA Music Festival special, airing tonight at 8 eastern/7 central, for your chance to win a trip to CMA Fest 2010! Just text “CMATRIP” to 66937 to enter to win! In addition, also catch performances from some of today’s top country music artists such as Taylor Swift, Kenny Chesney, Kellie Pickler, Julianne Hough and Kid Rock! Don’t miss out on country’s night to rock!