Subscribe to this blogCountry Music Association Keeps Fans Going with Mobile Contests & Updates
Posted on July 1, 2009 | Leave a Comment
The Country Music Association (CMA) created interactive mobile campaigns to keep Nashville crowds participating with artists like Sugarland, Kenny Chesney, Brad Paisley, Brooks & Dunn, Dierks Bentley, Trace Adkins, and Taylor Swift during the four day fest.
CMA Music Festival attendees were encouraged to send text messages at the nightly concert to be displayed on jumbo screens, to vote for a “Fan of the Day” and to enter to win seat upgrades for each night’s show. Fans were also encouraged to text to win “Meet & Greets” with country superstars Jason Aldean and Lee Ann Womack throughout the festival via signage and spots on the in-house TV monitors. Fans had other opportunities to send texts for chances to win prizes including mp3 players, VAULT citrus soda, free downloads, Wrangler jeans, and LP Field suite passes. Daily mobile updates notified fans of weather, surprise artist announcements and the chance to win additional free merchandise.
The success of CMA Fest’s mobile campaigns resulted in over 4,000 new mob members and over 72,000 in total mobile activity for the Country Music Association.
CMT’s “Can You Duet” Finalists Promoting With Mobile
Posted on July 1, 2009 | Leave a Comment
Noise New Media Co-Founder by day, country music rising star by night – Mozes customer, Mark O’Shea and his wife Jay, have made it into the top eight competing duo’s on the popular TV-talent show for country crooners,”Can You Duet“. Also known as country music group, O’SHEA, these Australia-natives left home and headed for Nashville to make it big in country music – and for good reason! O’SHEA was chosen out of thousands of other auditions as two of twenty finalists vying to be Country Music Television’s next great duo.
O’SHEA turned to Mozes to further promote themselves and reach CMT’s young viewers with mobile while appearing on “Can You Duet”. Mark and Jay can now directly connect with their new fans via text messages and voicemail. Fans can text in “OSHEA” to 66937 to get updates on show dates and air times, free ringtones, and the chance to win an iPod Shuffle. They can also call O’SHEA’s fan voice line at 615.823.4847 to leave the duo messages of excitement and support and have the chance to get a live call back!
Escape the Fate Rocked The Knitting Factory for “truth®’s: Live Playlist”!
Posted on June 26, 2009 | Leave a Comment
Over 1,500 fans lined up outside and around the corner from LA’s Knitting Factory on Wednesday to be one of the 600 people getting free access to the exclusive show, “truth®’s Live Playlist“, presented by Mozes, the truth® youth smoking prevention campaign, imeem, Epitaph Records and The Knitting Factory. Over 4,500 fans called in to Epitaph’s voice line for their free mobile ticket to see headliners Escape The Fate, along with Sing It Loud and I Set My Friends On Fire.
During the show, fans sent text messages to the band from the crowd and watched them appear on the display screen for all to see. Music videos for the bands also played on the same display screen directly above the audiences’ text messages.
Want free and exclusive access to the next “secret” show? Text IAMMOBILE to 66937 and join the Mozes mob for the latest and greatest offers, contests and opportunities of a lifetime from your favorite bands and artists on Mozes.
Fans Love “Drunk Dialing” Asher Roth
Posted on June 26, 2009 | Leave a Comment
Last month, to promote the launch of his debut album, “Asleep in the Bread Aisle”, UMRG artist, Asher Roth, let fans know to “Drunk Dial” him at 215-687-4462, leave a message and have the chance to get a drunk call back from him! Universal Motown Republic Group was able to grow his mobile list by over 95% and fans are still jumping at the chance to call Asher – he’s received over 10,000 unique calls in just one month! “Drunk Dial” messages to Asher can be heard on his MySpace page.
Text 66937 for Your Fanta Jingle
Posted on June 25, 2009 | Leave a Comment
The Fantanas® are Back! Fantana® fans can text in to receive FREE* Fanta jingles from the Fantanas® sent directly to their mobile phone. Check out the Fanta Fun downloads page to get yourself a jingle — just send the Fanta keyword code “SummerMix”, “MelodyMix”, “IsabelaMix” or “FantaJingle” to 66937 to get a tune from Summer, Melody, Isabela, or the entire group.
*Standard messaging rates may apply. May not work on all devices or carriers.
Rock Group Escape the Fate Headlining FREE Show For Fans!
Posted on June 16, 2009 | 1 Comment
Along with Epitaph Records, the truth® youth smoking prevention campaign, imeem and The Knitting Factory, Mozes will be powering the free fan concert, “truth®’s Live Playlist” featuring headliners Escape The Fate along with Sing It Loud, I Set My Friends On Fire and The Blackout.
The bands will rock a free concert for fans at the Knitting Factory in Los Angeles on Wednesday, June 24 with doors opening at 6:30 pm PT. Fans can also stream the live concert on truth®’s official profile on imeem at http://www.imeem.com/thetruth.
Call 310-694-5139 for additional information and to get your free mobile ticket. During the show, attendees will be able to send messages to the bands that will be displayed on the jumbo screens throughout the concert, as well as participate in contests and giveaways via their phones.
After the show, fans and attendees can visit imeem to enjoy videos of the performances, photos and get mobisodes of the concert delivered to their mobile phone.
Mozes on A&E’s Hammertime
Posted on June 10, 2009 | Leave a Comment
So what do Mozes and MC Hammer have in common? Well, not much. But we do have some history with the Rap/Funk legend. Way back when we were in the garage, MC Hammer visited Mozes to learn more about our business. Hammer and Mozes CEO, Dorrian Porter, discuss this encounter at Stanford’s VLAB last month. Watch the clip here:
During this VLAB panel, Hammer’s “Hammertime” camera crew kept the cameras rolling. Watch the first episode on Sunday, June 14 at 10:00 p.m. on A&E Network. The schedule listings show the Stanford segment will air the same night, June 14 at 10:30 p.m. Tune in and catch a glimpse of Dorrian!
As a side note, the NY Times yesterday included “Hammertime” in their list of “some of the more noteworthy shows of the summer television season.”
Win Tickets to the PJ Harvey & John Parish Tour!
Posted on June 10, 2009 | Leave a Comment
Win tickets to see PJ Harvey & John Parish when they come to your town!
Text PJJP to 66937 and reply ‘Y’ to officially enter the contest. Winners will be notified soon.
For tour schedule and full contest details, click here.
Good luck!
Win Tickets to See 3OH!3 at Warped tour!
Posted on June 5, 2009 | Leave a Comment
Photo Finish Records and 3OH!3 are giving away a free pair of tickets to lucky winners for every single 2009 US Warped Tour date this summer when they join the 3OH!3 mob on Mozes!
To enter, simply text the code below for the tour date of your choice to 66937. Winners will be notified immediately. All
non-winning entries will also snag a free ringtone for your phone just for entering!
TEXT the KEYWORD to 66937 for a chance to win – For example, text JUNE26 to 66937 to win tickets the the Pomona, CA date!
Check out complete details and tour dates here.
Good luck!!!
Broadcast Preview Now Available on Mozes Connect
Posted on June 3, 2009 | Leave a Comment
We’re rolling out with some great new features and enhancements over the next couple of months. One small, but mighty feature that I’d like to bring to your attention is Mozes Connect’s Broadcast Preview widget. Once you have your message prepared to broadcast out to your mob, you will see a preview of how this message will appear on the phone, as well as tabulate how many mob members will receive the message based on your narrowcast criteria. For instance, I plan to send the messabe below to only Los Angeles residents. I know immediatey why and who will receive my broadcast.
keep looking »