Billboard

Billboard

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San Diego, State
 

Billboard's Messages

 

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When the old model of labels as VC's goes away with music profits, who will fund A&R, Marketing and artist development? The publishers? The promoters???
The top 200 albums are down 66% since 2000. Mechanicals must follow sales. How can publishing not fall as mechanicals drop by half or more?
What about the morass of music rights/royalty administration - is anyone working on bringing this into the 21st century or are auditor's jobs safe?
Chris
do you think Twitter and Facebook status updates are effective mobile marketing techniques?
How do you feel about urgency based (ie call/text in the next 24 hours to experience x) vs generally open (ie call/text me any time) campaigns?
with data rate increasing and phones becoming more capable, when will we see more video in mobile apps ?
most 14 year olds don't have smartphones but all text. Any ideas for promoting with text?
lala what phones are you planning to develop to?
do you feel like you have enough free time? What do you do to de-stress?
What sorts of things do you typically spend your money on? What other products do your parents typically buy for you?
How/where do you hear about new books that interest you? Online or blogs or just browsing in the stores?
Do you think music online should be free?
Do you read any print magazines?
How many of you will be going to a 4-year university after high school? How about community college or vocational school? How did you pick the school?
Do you go online for health and nutrition information? Are you interested in seeking out this type of info?
Do you watch tv on demand? Music videos?
Does it bother you when adults or marketers call you "teens"? Is there a different way you'd like to be addressed?
Do you prefer to buy products that support a social or charitable cause? If so, which ones?
Does it bother you when adults or marketers call you "teens"? Is there a different way you'd like to be addressed?
What ads have you seen recently that you liked and what did you like about them?