Mozes and Knitting Factory's Concert Series 'Music To Go' Helps Fans Get Exclusive With Lloyd at Free NYC Show

First-Ever 360-Degree Mobile Concert Experience Provides Mobile Ticketing, In-Venue Mobile Contest, Text-2-Screen and Post-Show Mobisode

NEW YORK, NY and PALO ALTO, CA -- 05/29/08 -- R&B singer Lloyd, whose new full-length album "Lessons in Love" (The Inc./Universal Motown) hits stores July 15, today launched his new mobile campaign offering fans who join his Mob (mobile fan club) a free mobile ticket to see him perform live at the Knitting Factory in New York on May 29. Mozes, the Knitting Factory and Universal Motown will also offer fans a chance to win a trip to Atlanta, where one lucky winner will get up close and personal with Lloyd in his hometown.

Fans who want to join Lloyd's Mob (mobile fan club) and receive a free mobile ticket to the May 29th show can call his Mozes line at 404-287-2615 to hear Lloyd's message and leave him a message in return. The first 300 people at the door with their mobile ticket will gain access into the show. No paper tickets will be issued. In addition, the fan who leaves the best message (chosen by Lloyd) will win a trip for two to Atlanta, where they will spend an afternoon with Lloyd to see "How He Does It Around His Way."

Once at the Knitting Factory, fans can send messages to Lloyd via text-to-screen messaging that will be displayed in real-time during the concert to his site. After the show, clips of the concert in the form of a "mobisode" (short-form mobile video) will be sent to all of Lloyd Mob member's phones. Footage of the show will also premiere on various online sites.

"Music To Go brings fans and great bands together through mobile like never before," said Andrew Adashek, Director of Interactive Media for the Knitting Factory. "Mozes and the Knitting Factory are helping bands and fans connect and interact, using the Web, text, voice and video."

Lloyd's mobile campaign is dropping as his new single, "How We Do It Around My Way (feat. Ludacris)" is heating up the airwaves on both Rhythm Crossover and Urban formats.

"Music To Go is revolutionizing the fan experience," said Patricia Dao, Director of Business Development at Mozes. "This is a true 360-degree approach, where fans can listen to great music and interact with their favorite artists, whether they want to catch video clips online, hear new MP3s on their mobile device, or exchange text and voice messages with artists like Lloyd."

Lloyd's 2007 album, "Street Love," was certified gold within eight weeks of its release, and spun off two major smashes: "You" featuring Lil Wayne, and "Get It Shawty." His upcoming follow-up, "Lessons in Love," is shaping up to be an even stronger release, confirming the breadth of Lloyd's talent and striking the same diverse and balanced mix of club joints and mellow balladry.

"Universal Motown is excited to push the boundaries of the fans' mobile music experience with Mozes and the Knitting Factory," said Scott Kepnach, Mobile Marketing Manager at Universal Motown Records. "We are committed to exploring new ways to enrich Lloyd's fan experience through Web, mobile and live events."

Fans wishing to join Lloyds' Mob and receive a FREE mobile ticket to the May 29th show can call his Mozes Line at 404-287-2615 to hear Lloyd's message and leave him a message back. The first 300 fans at the door with their mobile ticket will gain access into the show. In addition, the fan who leaves the best message (chosen by Lloyd) will win a trip for two to Atlanta, where they will spend an afternoon with Lloyd and see "How He Does It Around His Way."

Members of the media are also invited to attend Lloyd's show at the Knitting Factory in New York on May 29. For more information, or for tickets, please contact:

Danny Da Silva, 212-989-2222 x106, Danny@girlie.com
Jessica Rotter, 212-989-2222 x133, Jessica@girlie.com

About Mozes, Inc.

Founded in 2005, Mozes is the service that connects people to what they love on their mobile phones. Comprehensive mobile campaigns that incorporate voice, text and web are built on an easy-to-use marketing platform and are further extended by online widgets that integrate a mobile campaign with online properties like MySpace and Facebook. Using Mozes anyone -- from bands to fans to brands -- can make their campaigns, promotions or events more powerful and interactive using the mobile phone and the web. Initially focused on the music industry, Mozes is used by nearly 4,000 major label and independent artists, including Chris Brown, Colbie Caillat, Daughtry, Nelly and Rascal Flatts. Mozes is permission-based, spam-free and cost-free to consumers. The desirability of reaching consumers via cell phone is growing according to eMarketer which projects U.S. spending on mobile marketing to roughly double this year to $1.5 billion, and reach $4.4 billion by 2011. Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.

About Knitting Factory Entertainment

Knitting Factory Entertainment is America's most prolific presenter of new and emerging musical talent. With more than 6,000 live music performances each year at its multi-stage New York and Hollywood venues, this treasured New York cultural icon has been transformed into a leading national arbiter and filter of 'what's next' on the independent music scene.

With a focus on the creation of a national platform with direct, demonstrable contact with the urban active demographic, the Knitting Factory is actively developing a presence in the branded entertainment space, and developing media partnerships harnessing the company's power as an aggregator of exclusive live performance content.

Knitting Factory's acquisition of Bravo Entertainment, a leading regional concert promoter, has elevated the Knitting Factory organization into one of the nation's top ten concert and tour promoters with operations across 20 states and wholly owned venues in Boise, ID, and Spokane, WA. Knitting Factory Entertainment expects to continue to expand its portfolio of venues by several new locations each year. Led by president and CEO, Jared Hoffman, Knitting Factory Entertainment is headquartered in New York City.

For more information, please visit www.knittingfactory.com.

About Universal Music Group

Universal Music Group (UMG) is the world's largest music company with wholly owned record operations or licensees in 77 countries. Its business also includes Universal Music Publishing Group, the world's leading publishing company. UMG's labels include Decca, Deutsche Grammophon, Emarcy, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Republic Group, Universal South Records and Verve Music Group, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division; Bravado, its merchandising company; and Twenty-First Artists, its full service management division.

Universal Music Group is a unit of Vivendi, a global media and communications company.

    Andrea Roesch
    Tier One Partners
    650-644-1700
    press@mozes-inc.com