Mobile Marketers Share their Success Stories at the First-Annual Mozes Summit

Palo Alto, Ca., October 12, 2007 - Mozes, Inc., a company that allows anyone to make their campaign, promotion or event interactive using the mobile phone and the web, is hosting its first annual Mozes Summit today in New York City. Major record label and brand marketing executives in the music and entertainment industry will come together to share their experiences in mobile marketing and further understand how to successfully implement mobile into an overall marketing strategy.

Digital media executives including Eric Bader, Senior Vice President, Director of Digital Connections, MediaVest USA; Ted Cohen, Managing Partner, TAG Strategic and Samantha Saturn, Vice President, Digital Media Marketing, Columbia Records are among those presenting. Various speakers will take an in-depth look at topics, such as mobile audience metrics, best practices for successful mobile campaigns and lead discussion around mobile marketing trends and objectives for 2008.

"There are a lot of valuable lessons and best practices that our customers can share when it comes to delivering effective mobile marketing campaigns," said Dorrian Porter, CEO for Mozes. "The Mozes Summit gives our customers an opportunity to show the progress that's being made in this space. They are taking the lead in creating innovative approaches towards mobile campaigns, ultimately changing the way they communicate and engage with their audiences."

The Mozes Summit has been designed to help educate those who are new to mobile marketing while also consult with those who are currently integrating mobile as a core element of their overall marketing program.

Founded in 2005, Mozes, Inc. is a privately held company based in Palo Alto, CA, that connects people to each other and to the things they love using the mobile phone and the web. Mozes is a branded network that allows anyone to make their campaigns and events interactive, delivering more effective results and a trusted experience for all participants. Mozes is permission-based, spam-free and cost-free to consumers. Initially focused on the music industry, Mozes works alongside some of the world's fastest rising bands and leading record labels. Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.

    Irv Remedios
    Mozes Inc.
    press@mozes-inc.com